ZATV Guide
Last month I submitted another iPhone app that I'd been working on for a few weeks. And two weeks after I'd submitted it, Apple approved it in it's first submission, ie. without any rejections. Yeah, you read right. I submitted an app that got accepted first time round. Legendary, I know. The app, ZATV Guide (link opens iTunes), is the best South African TV guide for the iPhone. And I'm not just saying that because I'm the developer. It's true. The others are painful. One only shows you the SABC channels, and the official one is just a guide and nothing more. Which I guess is what was expected it should be. But you know, I work for immedia. And we just don't do mediocre. We started the app well before the official one was accepted into the store, and finished it before we left for WWDC (San Francisco) in June. I didn't submit it until 23 June because Apple themselves had a bug in SDK 3.0 (which I pointed out to them in one of the iPhone labs at WWDC).

Being the avid TV show-loving geeks we are at immedia, we realised that a guide shouldn't just be a damn guide. We wanted more from it. ZATV Guide is the premier South African TV Guide for the iPhone. It lets you favourite your favourite TV shows and channels for quick one-touch access. More than just that, it also tells you when repeats of your favourite shows are airing. And the icing on the cake? Search. Yeah, a simple thing like search makes a world of difference in a TV Guide. No more hunting around to find your shows, just search for it. If you have an iPhone and love TV like we do - enjoy ZATV Guide - another proudly South African free app with love from immedia.

Approved apps in the iPhone App Store: two. And counting.